Many retailers are cutting back — but not Disney. The Walt Disney Company is spending nearly $350 million to revamp its retail stores so kids “clamor to visit the stores and stay longer.”
The New York Times reports what’s coming: “The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.” Read more about the plans, which involve Apple’s Steven P. Jobs.
