ESPN, the sprawling sports-media empire, is increasingly focusing its energy on a sport in which its athletes don’t sweat: esports (aka, the professional videogaming industry).

While some may scoff at the idea of watching professional gamers play “Starcraft” or “League of Legends,” millions of people do just that, and it’s now nearly a billion-dollar industry, with some players raking in millions. ESPN now dedicates a whole section of its massive website to esports, and the tournaments the network televises and streams can draw huge audiences.

However, are esports actually sports? According to Chad Millman, editor of ESPN.com and ESPN the Magazine, that’s not the right question to ask.

“At the end of the day, it’s cool, it’s intense, the competition is crazy, it has million-dollar performers, it has high stakes, it has owners who are trying to steal team members from different teams, it has everything that makes sports interesting to cover,” he said. “And it has an audience, and it’s an audience that isn’t necessarily duplicated with what ESPN is doing. So to wade into a debate about whether it’s sports is irresponsible from a content creation perspective, because then we’re not serving the audience, which is all we’re supposed to be doing. I don’t think the audience cares.” (Time)