We all know summer’s the season for silver-screen blockbusters. Turns out, though, many retailers hoped to capitalize on the summer’s biggest movies, too.
Iron Man, something of a surprise mega-smash, was the inspiration behind 275 toys and another 1,475 merchandise promotions. The Dark Knight, a more sure-fire hit boasted 950 toys in its stable along with 4,000 pieces of merchandise. (USA Today)
