From the story: “Ollie Morelli, 7, logs on to the family laptop before sunup to make sure his pet lion, Cedric, is set for the day. The character in the online game Webkinz would appear to be. His house, furnished by Ollie, boasts a football-shaped refrigerator, a football-helmet coffee table, a couch, and a flat-screen TV. Cedric requires hours of after-school attention, too—and sometimes inspires an outburst when Mom and Dad say, ‘Enough!’ Like many parents these days, Ollie’s have wondered uneasily where childish pastime begins to edge toward obsession. ‘The issue is not the amount of time,’ says Brian Morelli. ‘We can control that. It’s the fact that he gets up before everyone else and sneaks onto the computer. It’s like he sets his internal clock so he can play Webkinz.'”