After nearly four years, The Fray returns with their sophomore effort, The Fray on Feb. 3, 2009, and for the first time, due to a partnership with EPIC and INO Records, the band’s project will be available to CBA market retail.
With key placement on shows such as “Grey’s Anatomy” and “Scrubs,” The Fray achieved a licensing dream with usage of their songs, “How To Save a Life” and “Over My Head (Cable Car).” This usage launched them into major radio play and worldwide sales of 3.2 million albums for their debut, striking a huge chord with audiences and turning their organic grassroots efforts into major success.
INO offered the band’s new emerging hit “You Found Me” to Christian radio early this year, which landed at #23 on R&R’s Christian CHR chart this week, and has been welcomed by Top Christian CHR and AC radio stations. Those recently adding the single at CHR include AIR-1, WAY-FM, KLFF/San Luis Obispo, WONU /Chicago, WAY-FM/Denver and KDUV/Visalia, along with Christian AC stations Star99/NYC, KBIQ /Colorado Springs and WVFJ/Atlanta among others. “You Found Me” impacted mainstream radio on Nov. 21 and is currently #1 on AAA, #6 on HOT AC and #22 at Top 40.
“’You Found Me’ is a tough song for me,” comments The Fray’s frontman, Isaac Slade, from the band’s MySpace page. “It’s about the disappointment, the heartache, the let down that comes with life. Sometimes you’re let down; sometimes you’re the one who lets someone else down. It gets hard to know who you can trust, who you can count on. This song came out of a tough time, and I’m still right in the thick of it. There’s some difficult circumstances my family and friends have been going through over the past year or so and can be overwhelming. It wears on me. It demands so much of my faith to keep believing, keep hoping in the unseen. Sometimes the tunnel has a light at the end, but usually they just look black as night. This song is about that feeling, and the hope that I still have, buried deep in my chest.”
Continuing their licensing success story, The Fray has collaborated with ABC’s hit show, “Lost” in a series of music video promos featuring the first single for the newest season of the show. The first spot aired after an episode of “Grey’s Anatomy,” with digital single sales and pre-orders going live after it aired. The spots also ran during the 2008 American Music Awards, on which the band was a featured performer. Over the weekend of the release and performance, the “Lost” video had more than one million views.
In addition to the “Lost” video, two videos for “You Found Me” are available: a viral studio footage version to be used before the holidays and the official version, directed by Josh Forbes (Sara Bareilles “Love Song,” Alkaline Trio “Help Me”).
Forming in 2002, Denver-based The Fray is comprised of Isaac Slade (vocals, piano), Joe King (guitar, vocals), Ben Wysocki (drums) and Dave Welsh (guitar).
