Facebook isn’t just for socializing anymore — a new survey of college admissions officials suggests students are increasingly taking care of business on the site, as well. More than 70 percent of officials in the annual survey say they or others in their office have received Facebook or MySpace “friend requests” from applicants.
While officials aren’t sure how students think it will help their chances of getting into college, “What’s becoming clear is that applicants themselves are using Facebook as an essential communication medium and are expecting to use it as a medium with schools,” says Jeff Olson, executive director of research for Kaplan Test Prep and Admissions, which has conducted the survey for the last six years. This year was the first year Kaplan asked officials about friend requests.
