In an effort to drum up new recruits, the United States military is turning to social networking sites such as Facebook and Twitter. “We know that’s where they are, and we need to go to them,” said Army Lt. Col. Kevin Arata.
The Army’s been particularly aggressive on the Internet front. Arata heads the Army’s online and social media division in the public affairs office, and the branch recently launched its own Facebook page—allowing, apparently, potential recruits to become the Army’s “friend.” (Associated Press)