Twilight is just one of a wave of movies challenging the conventional wisdom that the taste of young men is what drives the box office. This year female fans helped make monster hits of High School Musical 3 ($84 million), Mamma Mia! ($144 million) and Sex and the City ($152 million). “[Female-centric films] used to be counterprogramming to something extremely male in the marketplace,” says Chuck Viane, Disney’s president of distribution. “Now they’ve become the gorilla in the marketplace.”
