According to columnist Karen Heller of the Philadelphia Inquirer, Victoria’s Secret is now marketing to the young teen girl. And she finds this disturbing. She writes, “Pink is the Joe Camel of thongs. The line is advertised in YM and Teen Vogue magazines, which boast 12-17 aspirational demographics. The success is in the bottoms. All you need to do is count the number of teens with ‘Pink’ plastered on their rears, the word in the VS world being more suggestive than simply being a ‘girly-girl.’ What kind of parents are paying for these clothes, which give strangers the pleasure of reading their daughters’ keisters? Going after a younger ‘Santa’s naughty list’ demographic is as logical as it is distasteful, the idea being that from the Pink sleepshirt it’s just a few pages to the bustier and Brazilian panty.”
Read her full column here
