Consumer advocates have filed a complaint with the Federal Trade Commission for the number of advertisements appearing on YouTube’s new child-centric service. Much of that concern is about programming developed by businesses such as McDonald’s and Fisher-Price that could be ads in and of themselves.

“There is nothing child friendly about an app that obliterates long-standing principles designed to protect kids from commercialism,” writes Josh Golin, associate director of Campaign for a Commercial-Free Childhood, in a press release. (Billboard)