The Fox Network is getting into the brewery business. In an effort to squelch copycat entrepreneurs who keep trying to shove their own brands of Duff Beer—Homer Simpson’s favorite beverage in “The Simpsons”—into South American stores, Fox announced it will start selling official Duff Beer in Chile. It’ll roll out to other markets in South America and Europe next year and eventually may land on shelves stateside.

“I think there’s potential to have Duff everywhere in the world,” Jeffrey Godsick, who leads Fox’s consumer products division, told The Wall Street Journal. (Fortune)