The ad, which features girls ages 6 to 13 bedecked in princess outfits, seems to promote gender equality. Between the f-bombs, the girls spout statistics on workplace inequality and sexual assault. “Women make 23 percent less than men for the exact same f-ing work!” One girl says. Another chimes in, “I shouldn’t need a penis to get paid!”
A boy, also dressed as a princess, shows up at the end of the video, saying, “When you tell a boy it’s bad to act like a girl, it’s because you think it’s bad to be a girl.”
While the video, available on YouTube and Vimeo, has spurred a great deal of reaction because of its obscenity-saturated content, many critics are more dismayed that the video is the work of the for-profit clothing company Fckh8.com, and was made to sell T-shirts. (USA Today)
Paul Asay has written for The Washington Post, Christianity Today, Beliefnet.com and The (Colorado Springs) Gazette. He writes about culture for PluggedIn and wrote the Batman book God on the Streets of Gotham (Tyndale). He recently collaborated with Jim Daly, president of Focus on the Family, on his book The Good Dad. He lives in Colorado Springs with wife, Wendy, and his two children. Check out his entertainment blog at Patheos.com/blogs/WatchingGod or follow him on Twitter.