As smartphones continue to grow ever more popular, patterns of etiquette are beginning to form around them. Most recently, 23-year-old Alex Haigh from Australia has begun a campaign to keep people from phubbing—that is, snubbing a real-life person to pay more attention to your phone.

Haigh’s “Stop Phubbing” website is covered with faux statistics: “92 percent of repeat phubbers go on to be politicians,” reads one. However, the campaign has touched a nerve.

The site has become so popular that traffic shut down the site earlier this month. “It has exploded,” Haigh says. “It’s one of those things that regardless of where you are, everyone has experienced it.” (Time)

Paul Asay has covered religion for The Washington Post, Christianity Today, Beliefnet.com and The (Colorado Springs) Gazette. He writes about culture for Plugged In and wrote the Batman book God on the Streets of Gotham (Tyndale). He lives in Colorado Springs with wife Wendy and his two children. Follow him on Twitter.